Brand guidelines

Keep your brand consistent

Showcase and share your brand guidelines and assets together in one place so they can stay consistent everywhere else.

Brand guidelines

Switchboard helps Marketing teams:

  • Organize and display brand guidelines and assets in one place.
  • Simplify how brand guidelines and assets are shared internally and externally.
  • Visualize brand properties across files and assets.

Use any tool, including:

1.

All your brand assets, one URL

With your brand taking shape across dozens of docs and designs, simplify how you share and visualize it on one interactive canvas.

2.

Educate anyone, anytime

From new hires to vendors, you can scale how you teach them your guidelines and how to apply them with interactive recordings.

3.

Version control, simplified

You only have one place to update. And instead of sending duplicate files across contractors, publish the room so they can access it but not make changes.

Any tool, side-by-side

Any web-based tools work natively in Switchboard’s multiplayer browser apps, making it easy to showcase your brand guidelines and assets from designs to copy docs. Just paste a URL into the canvas and go.

All the tools you already use work with Switchboard

Build your brand bible better, with:

  • Video and voice calls
  • Browsers for any web app
  • Notepads, stickies, and open question apps for notes
  • Interactive recordings to educate stakeholders
  • Video conferencing inside the room
  • AI summaries, and idea generation
  • Live chat and comment threads
  • Voting apps for favorite ideas, designs, etc.
switchboard

Share your brand externally & internally

Building a beloved brand starts with buy-in from your own team. Get them on the same page with Switchboard.

switchboard

Share your brand externally & internally

Building a beloved brand starts with buy-in from your own team. Get them on the same page with Switchboard.

Brand guidelines resources

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Learn how context switching negatively impacts your teams. Then, discover ways to reduce it and improve team productivity.

How to break down silos: 7 effective strategies to unite your teams

Discover how team silos negatively affect your employees and business. Plus, 7 steps to break down silos and boost collaboration.

Step by step guide to defining your company core values

Create an actionable set of core values for your company through this tried and true process.

Frequently Asked Questions (FAQs)

What is a brand guideline template?

A brand guideline template provides the structure for you to upload various documents, images, files, or link to any tools and webpages where your brand assets, values, messaging, etc. lives. Make sure to add your logo, color palette, typography/font files, etc. so they’re easily accessible. Once you’ve added everything needed, you can share the URL to your Switchboard room with your internal and external stakeholders so they have everything they need in one place. 

What’s included in this brand guideline template?

Our brand guideline template includes 2 sections, which you can further customize: 

  1. About Company: Paste URLs or upload files about your brand values, boilerplate copy, or general “about us” type of content. Great for press kits.
  2. Guides & Assets: Paste URLs or upload files to any documents with your style or voice and tone guides, messaging and value props, along with visual assets like illustrations, logos, icons, and photography. 

How can I ensure my team and external vendors stick to our brand guidelines?

To ensure your team and external vendors stick to your brand guidelines, create a comprehensive brand guideline template and brand bible in Switchboard. That way, all your brand guidelines and assets are in a centralized, easily accessible digital repository. Record interactive videos that teach your stakeholders how to use these assets and apply them in your work—include visual examples and guide them on correct application.

switchboard

Get on the same page.
In the same space.

Bring everyone and everything together into a
dynamic, digital work canvas.