Marketing KPI dashboard

Keep an eye on all your KPIs

Bring all your metrics across any tool together into one super dashboard for real-time decision-making, tracking, and sharing across the marketing team.

Marketing KPI dashboard

Switchboard helps marketing teams:

  • Visualize all marketing metrics dashboards in one place.
  • Share metrics recaps and analyses in interactive videos or meetings.
  • Stay on the same page about goals, progress, and tactics.
  • Track questions and actionable insights alongside data.

Use any tool, including:


See all your data, across any tool

Get a full picture of performance at once to make real-time decisions by displaying your dashboards across any tool in browsers.


Explain and share metrics in-context

Let metrics masters share timely insights with in-room recordings to provide quick answers to questions without a meeting.


Get data analysis help from AI

Lots to look at? Let our AI assistant help you sift through the data. It can analyze what’s in your room to give you actionable insights.

Any tool, side-by-side

Any web-based tools work natively in Switchboard’s browser apps, making it easy to display dashboards across any analytics app. Just paste a URL into the canvas, log in, and go.

All the tools you already use work with Switchboard

A master dashboard made better with:

  • Browsers for any web app to see dashboards across tools
  • Notepads, stickies, and open question apps to track everything
  • Room recordings for sharing metrics read-outs, in-context
  • Interactive video calls for in-depth metrics meetings
  • AI summaries and idea generation
  • Live chat and comment threads
  • Open questions tracker for action items and metrics questions

Where marketers set and hit goals

It all starts with a room in Switchboard—and we already built it for you.


Where marketers set and hit goals

It all starts with a room in Switchboard—and we already built it for you.

Marketing KPI dashboard resources


How to set the right status meeting cadence—without overwhelming your team

Discover 6 factors to consider when setting status meeting cadence—and how doing more outside these meetings makes them more efficient.

4 problems interactive recordings solve

Reduce meetings, get async work in-sync, improve remote work, and capture and scale team knowledge.

5 unique ways to use AI to get answers, summarize data, and generate ideas

Learn how you can save time and do other magical things using AI in a Switchboard room

How to build a company performance dashboard

Bring together your Sales and marketing data, user research, product engagement, analytics reports, customer feedback, in one view with no code in a Company Performance Dashboard room in Switchboard.

Frequently Asked Questions (FAQs)

What is a marketing KPI dashboard?

A Marketing KPI (Key Performance Indicator) Dashboard is what marketers use to track and report on their progress towards specific goals—whether through web metrics and data, revenue, or progress towards project completion. A marketing KPI dashboard gives everyone one central place to check in on this progress and see the effectiveness of marketing activities, content, and strategies. With an easily-accessible KPI dashboard, marketers can make data-driven decisions in real-time, understand success, and share out with other key stakeholders.

What’s included in this Marketing KPI Dashboard template?

Our Marketing KPI Dashboard template includes 5 sections, which you can further customize: 

  1. Company + Marketing Goals: Use sticky notes to list overall company goals that are relevant for marketing, along with stickies for marketing-team-specific goals and KPIs. This makes them easy to see even while skimming.
  2. Tactics + Open Questions: Display a file, doc, or image (or use sticky notes) that list the overall tactics your team is carrying out in order to achieve these goals so teammates can see them at a glance. Use our open question tracker to capture questions teammates have or action items as they come up in metrics reviews.
  3. Progress: This is where you’ll open your project management app or tool to see how you’re tracking towards your goals in terms of work to be done.
  4. Dashboards: The most important part of your marketing KPI dashboard template—this is where you can add as many browsers as you want to show real-time metrics and data, regardless of what tool they’re in. You could pull up your main team dashboard in Amplitude, a sales dashboard in Looker, content marketing performance in Google Analytics, etc.

What are common metrics a marketing KPI dashboard tracks?

  1. Web traffic: Number of visitors, page views, and session duration.
  2. Conversion rates: Percentage of visitors who take a desired action (e.g., making a purchase, filling out a form).
  3. Customer acquisition cost (CAC): Cost associated with acquiring a new customer.
  4. Social media engagement: Likes, shares, comments, and overall engagement on social media platforms.
  5. Email marketing metrics: Open rates, click-through rates, and conversion rates from email campaigns.
  6. Lead generation: Number of leads generated through various marketing channels.
  7. Sales revenue: Total revenue generated from marketing efforts.

Customer lifetime value (CLV): Predicted net profit attributed to the entire future relationship with a customer.


Get on the same page.
In the same space.

Bring everyone and everything together into a
dynamic, digital work canvas.