Product launch marketing plan

Plan flawless feature launches

Get on the same page around messaging, marketing, and measurement for your next product launch to make a splash with customers new and existing.

Product launch marketing plan

Switchboard helps Product Marketers and their cross-functional partners:

  • Host strong product launch planning kickoff meetings. 
  • Share, update, and find all launch plans, resources, and work assets in one place.
  • Wrangle feedback across different files and stakeholders into one view.
  • Enhance market research with AI assistance.

Use any tool, including:


Stay coordinated across stakeholders

Share your room to build on ideas and get signoff across all your messaging and marketing plans whether in an interactive kickoff meeting, or async.


Keep everything in one place

As your product launch plan comes to life, you can share all your assets, demos and feedback in your room—no matter what format or tool they take.


Enhance your market research

Our handy AI assistant can provide competitive analyses or make suggestions and enhance what’s already in your room.

Any tool, side-by-side

Any web-based tools work natively in Switchboard’s multiplayer browser apps, making it easy to adopt and adapt the tools your launch stakeholders use. Just paste a URL into the canvas, log in, and go.

All the tools you already use work with Switchboard

Kick off your next launch with:

  • Video conferencing inside the room
  • Browsers for any web app
  • Notepads, stickies, and open question apps for notes and to-dos
  • Interactive recordings to leave feedback, in-context updates
  • AI summaries, and idea generation
  • Live chat and in-context comment threads
  • Voting apps for favorite ideas, designs, etc.

Keep everyone on the same page

Stay on the same page from kickoff to launch day, no matter the tools and timezones you’re in.


Keep everyone on the same page

Stay on the same page from kickoff to launch day, no matter the tools and timezones you’re in.

Product launch marketing plan resources


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Frequently Asked Questions (FAQs)

What is a Product Launch Marketing Plan template?

A product launch planning template helps product marketing teams and product marketers outline the key messages, marketing strategies, and measurements they need to define and refine in order to successfully bring a product to market.

What’s included in this Product Launch Marketing Plan template?

Our template includes various sections, which you can further customize: 

  1. Agenda + Open Questions: A notepad and open questions app to keep track of your agenda anything that comes up in a meeting or between them to keep everyone on the same page.
  2. Planning + Brainstorming sections: Four different sections for your team to brainstorm and make final decisions around:
    • General product launch info
    • Value propositions
    • Marketing content
    • Distribution strategy
    • Measurement
  3. Sticky notes: Use sticky notes to brainstorm, link any relevant docs or pull up webpages and tools in browsers. Our AI assistant can summarize or give ideas based on what’s in the room and from the web.

What are the six steps of a product marketing launch plan?

A successful product marketing launch has many steps, with the main ones being:

  1. Do market research: Define your ideal customer and their needs, understand market trends, and do competitive intel research.
  2. Write product positioning and messaging: Based on your research and what your launch entails, you need to define your value propositions (the “what’s in it for me” for the customer) and develop your core messaging, which is the main takeaway a customer gets from your launch.
  3. Make your marketing plan: Outline the channels, launch partnerships, tactics, and content you’ll need to launch, and plot launch to-dos on a calendar to ensure you hit your launch deadline.
  4. Train and enable the team: Ensure relevant stakeholders like Sales, Customer Success, and Support are not only trained on how the product works, but also the key messaging so they engage with customers effectively.
  5. Launch the product: Ensure all your launch assets and activities are ready to go and launch it for the world to see.
  6. Monitor performance and make improvements: Track the KPIs you identified at the start, gather feedback, and make improvements depending on how you’re doing.

Get on the same page.
In the same space.

Bring everyone and everything together into a
dynamic, digital work canvas.