Web design workflow

Push your best web pages live

Take your web pages from brainstorm, to wireframe, to staging, while getting all the in-context feedback you need to move pages forward in one place.

Web design workflow

Switchboard helps Marketing, Design, and Web Development teams:

  • Bring design, copy, and dev work across different tools into one place. 
  • Provide clear, actionable feedback in-context.
  • Stay coordinated with fewer meetings.
  • Track in-line QA fixes so nothing slips through the cracks.

Use any tool, including:


Design, copy, and dev in one place

Don’t toggle between tools or buy more licenses—open any app in your room to flow seamlessly between design, copy, and staging in one view, one URL.


Clear, actionable feedback

Leave feedback on any and all room assets in an interactive recording that guides the viewer to exactly where they need to make changes.


More coordination, fewer meetings

Your room gives you lots of ways to stay in sync, async. When you do meet, jump into the room for productive working sessions instead of static screenshares.

Any tool, side-by-side

Any web-based tools work natively in Switchboard’s multiplayer browser apps, making it easy to see wireframes, copy docs, and your CMS side-by-side. Just paste a URL into the canvas and go. You can also upload images and videos.

All the tools you already use work with Switchboard

Improve your web design workflow with:

  • Video conferencing inside the room
  • Browsers for any web app
  • Notepads, stickies, and open question apps for notes and to-dos
  • Interactive recordings to leave feedback, in-context updates
  • AI summaries, and idea generation
  • Live chat and in-context comment threads
  • Voting apps for favorite ideas, designs, etc.

Design, copy, and dev—together

Bring all your web page assets and collaborators together seamlessly with Switchboard.


Design, copy, and dev—together

Bring all your web page assets and collaborators together seamlessly with Switchboard.

Web design workflow resources


6 tips for how to give creative feedback

Get actionable tips on how to give creative feedback and get the best out of your teams.

Collaboration design: What it is and how to do it right

Learn all about collaboration design: What it is, how to do it, and what the benefits and challenges are.

4 problems interactive recordings solve

Reduce meetings, get async work in-sync, improve remote work, and capture and scale team knowledge.

How design reviews get you the feedback you need before it’s too late

Gathering design feedback can feel like herding cats. Learn how design reviews can you get the right feedback at the right time.

Frequently Asked Questions (FAQs)

What is a web design workflow template?

A web design workflow template provides a structured approach to web page and landing page creation, encompassing steps like planning, wireframing, feedback, staging, and publishing. It ensures alignment on goals, organized content strategy, effective collaboration through tools like Figma and your CMS/web hosting platform. By following this template, teams can collaborate across tools more effectively, leave in-context feedback through interactive video recordings or in-line comments, and share and see all their work in one room, with one URL.

What’s included in this website design workflow template?

Our brand guideline template includes 4 sections, which you can further customize: 

  1. Organize: A space for your team to host meeting agendas, brainstorms, and your project management app to keep everyone on the same page.
  2. Wireframes: Use browsers to access wireframes across your design tools like Figma. This can also be where you share copy docs.
  3. Drafts: Add links to any staged pages. Teammates can leave in-line comments for QA fixes or feedback, or capture general notes across sticky notes or an open questions app.
  4. Published: Where you can post pages when they’re finally live, and follow up with any web and performance analytics.

What are the steps in a website design workflow?

  1. Planning and research: set clear goals, objectives and priorities so you can create a timeline and work schedule. Brainstorm ideas with your stakeholders, or look at customer research to get started.
  2. Wireframing design and copywriting: Create low-fidelity wireframes in web tools like Figma or Canva to outline the layout and structure while making it easy to work in copy. That way, designers and copywriters know their pieces fit together. Flag any additional visual or multimedia needs, or repurpose existing assets.
  3. Web development: Prepare the development environment with the necessary tools and frameworks. Convert design mockups into code. Ensure the design is responsive and works across different devices and browsers. Integrate with the back-end systems if necessary (e.g., databases, CMS).
  4. Testing: Perform unit, integration, user, device, and performance testing to ensure components function and render correctly, according to the reader’s expectations.
  5. Deployment: Obtain final approval from all stakeholders and deploy the web page to the live environment. Monitor the deployment to ensure everything is functioning correctly.

Monitoring and maintenance: Monitor the web page for any issues or bugs post-launch. Use tools like Google Analytics for tracking performance and user behavior. Update content and make improvements as needed.


Get on the same page.
In the same space.

Bring everyone and everything together into a
dynamic, digital work canvas.