Buyer personas

Marketing user personas

Understand your ideal buyer
Understand your ideal buyer

Investigate, share, and update your buyer persona insights in a single space so you can easily incorporate them into relevant work.

Understand your ideal buyer

Switchboard helps Marketing and Sales teams:

  • Build and showcase buyer personas in one expansive, interactive canvas.
  • Keep buyer persona work up-to-date in one place.
  • Share feedback and insights with videos, comments, and stickies.

Use any tool, including:


See and update personas in one place

Share buyer personas on an expandable, customizable canvas. Include research, persona docs, and feedback all-in-one place—and only update that one version in your room.


Get targeted help from AI

Our AI assistant can enhance your own research, and analyze and suggest based on content in your room. It can also help you quickly write up bios.


Educate your team about customers

Record video walkthroughs to bring your personas to life and educate your team about your personas and how to use these insights to inform their work.

Any tool, side-by-side

Any web-based tools and websites work natively in Switchboard’s browser. Just paste a URL into the canvas and you’re in. You can add images, videos, text, sticky notes, and PDFs too. 

Any tool, side-by-side

Craft your best buyer personas with:

  • Video conferencing inside the room
  • Browsers for any web app
  • Notepads, stickies, and open question apps for notes and to-dos
  • Interactive recordings to help train your team, share updates and feedback
  • AI summaries, and idea generation
  • Live chat and in-context comment threads
  • Voting apps for favorite ideas, etc.