User persona

Discover and map your ideal user personas

Investigate, share, and update user persona insights in a single space so you can easily incorporate them into relevant work.

Discover and map your ideal user personas

Switchboard helps Product, Marketing, and Design teams:

  • Build and showcase user personas in one expansive, interactive canvas.
  • Share in-context feedback across comments, stickies, and video recordings.
  • Track action items and questions that arise. 
  • Keep user persona work up-to-date in one place.

Use any tool, including:


Bring data & insights into one view

Get the full picture for each persona with research inputs, written drafts, and stakeholder feedback all-in-one as you work to simplify your creation process.


Get targeted help from AI

It won’t conduct your research, but it can quickly write up user bios, analyze, summarize, and suggest based on specific content in your room.


Showcase your personas

Share user personas on an expandable, customizable canvas. Record video walkthroughs to bring your personas to life for the rest of the team.

Any tool, side-by-side

Any web-based tools and websites work natively in Switchboard’s browser. Just paste a URL into the canvas and you’re in. You can add images, videos, text, sticky notes, and PDFs too.

Any tool, side-by-side