User persona
Investigate, share, and update user persona insights in a single space so you can easily incorporate them into relevant work.
![User persona](https://cdn.prod.website-files.com/624ce72ae09c73191823076b/66652346e75d7e2afd9ea280_User%20Persona.png)
Switchboard helps Product, Marketing, and Design teams:
- Build and showcase user personas in one expansive, interactive canvas.
- Share in-context feedback across comments, stickies, and video recordings.
- Track action items and questions that arise.
- Keep user persona work up-to-date in one place.
Use any tool, including:
![](https://cdn.prod.website-files.com/624ce72ae09c73191823076b/6660e7cf32ac992a4019cae8_Generic%20tool%20stack.png)
Bring data & insights into one view
Get the full picture for each persona with research inputs, written drafts, and stakeholder feedback all-in-one as you work to simplify your creation process.
Get targeted help from AI
It won’t conduct your research, but it can quickly write up user bios, analyze, summarize, and suggest based on specific content in your room.
Showcase your personas
Share user personas on an expandable, customizable canvas. Record video walkthroughs to bring your personas to life for the rest of the team.
Any tool, side-by-side
Any web-based tools and websites work natively in Switchboard’s browser. Just paste a URL into the canvas and you’re in. You can add images, videos, text, sticky notes, and PDFs too.
![All the tools you already use work with Switchboard](https://cdn.prod.website-files.com/624ce72ae09c73191823076b/6660e97cdd32b0cac75c3fc3_Generic%20app%20bubbles.png)
User insights that jump off the page
Leverage our dynamic rooms with AI to dive into user insights and make data-driven decisions.
User insights that jump off the page
Leverage our dynamic rooms with AI to dive into user insights and make data-driven decisions.
![](https://cdn.prod.website-files.com/624ce72ae09c73191823076b/6634d5e0c47aa49910cb5c09_thisisengineering-a7A9O5htrKs-unsplash%20(1).jpg)
How to give better design feedback to improve teamwork and output
Discover all about design feedback and how to give objective design feedback—so you can improve productivity, output, and teamwork.
![](https://cdn.prod.website-files.com/624ce72ae09c73191823076b/66168c72542d1365d22b1767_patrick-perkins-ETRPjvb0KM0-unsplash.jpg)
How to run a design iteration process: Detailed guide
Learn all about iterative design—what it is, the benefits and challenges, and how to do it to create better products your users will love.
![](https://cdn.prod.website-files.com/624ce72ae09c73191823076b/65f9ff72d7904cf87145cc55_Switchboard%20AI%20blog%20post%20header%20(1).png)
5 unique ways to use AI to get answers, summarize data, and generate ideas
Learn how you can save time and do other magical things using AI in a Switchboard room
Get on the same page.
In the same space.
Bring everyone and everything together into a
dynamic, digital work canvas.